Objective

Samsung’s release of the Ultra Touch phone offered consumers the unique combination of both a touch phone and a keypad. Samsung requested that OnQue develop a campaign to create a buzz around the phone purely in the online space.  

Solution

OnQue designed the official Samsung Australia Ultra Touch microsite. This site included interactive demos of the phone for a highly engaging product experience to enable consumers to virtually experience the phone online. OnQue also developed a series of digital touchpoints including 3 phase banners with a range of Ultra Touch key messages. OnQue also produced over the page and page takeovers. This combination of activity resulted in high traffic levels being driven to key sites such as Cnet, Nine MSN, Gizmodo and The Vine. As an extension of the campaign OnQue rolled out a series of EDM campaigns and assisted in the growth of Samsung’s database.