At the end of 2012 we reflected on how much technology shaped the year, and in many ways 2013 looks to be equally, if not more exciting.
When discussing digital and social media, do you often hear the terms: "long-term benefit" or "let's put a strategy in place"? Most likely you hear these statements often, possibly to the point of distraction.
It appears that many ‘creative’ professionals are lacking inspiration when comes to describing themselves on social networks. The team at LinkedIn has recently released their 2012 findings of the most overused professional buzzwords in LinkedIn Profiles.
As 2012 draws to a close marketing teams everywhere are getting busy reviewing this years events and mapping out their strategy for the New Year. Regardless of whether social media is new to you, or part of your ongoing strategy you may find yourself wondering what the experts are advising for social media success in 2013.>
Last week Instagram launched a new badge feature, which is similar to existing badges and buttons offered by other social networks like Twitter, Facebook and Google + and is a simplified way for users to share and promote their Instagram profile on the web.
Many marketers or online retailers have probably asked themselves whether their Facebook ad campaign actually does drive sales?
If, as the saying goes, ‘numbers don’t lie’, it could be assumed that social media activity predicted the outcome of the 2012 US presidential election.
With the continued rise in social media’s popularity we are seeing word of mouth marketing become a more tangible and genuine form of consumer influence.
A recent article published by the business spectator has drawn attention to the fact that many companies have taken their eyes off what has been happening on their social media pages, in regards to new legislation governed by the ASB (Advertising Standards Board) that monitors any misleading adverting and community protection laws.
The CEO leans forward. “You want me to become a publisher?” “Yes, answers the agency’s social-media manager. “You need to engage your customers in an ongoing conversation.