Learn and Laugh Childcare Centres (L&L) operate over 5 centres in and around Sydney, providing personal care and education for children aged 0 to 6 years old. L&L were seeking a digital refresh on their pre-existing website and strategic assistance surrounding their social media planning and execution. 

The Plan

L&L sought for their new-look website to more accurately represent the warm, fun and family-orientated brand identity of the L&L centres. L&L also wanted to implement a more modern feel into the website design, as the previous site lacked user-friendly functionality, making it difficult for parents and teachers to access important information. 

Time to Brainstorm 

In order to truly gain an understanding of the daily operations and brand identity of the L&L centres, the OnQue team hosted a brainstorming session with the entire L&L team. This session was a great success as it allowed our team to engage with the L&L staff and owners as they shared invaluable information into the centres' core values and what areas of the business needed to be urgently promoted through digital communication. 

Solution 

Drawing upon the insights gained through this brainstorming session the OnQue team set to work creating a modern, user-friendly website which accurately represented L&L’s core values. 

Firstly, to ensure current and future parents could access important information with ease, we implemented an easy-to-use system to present information in a clear and concise manner.

Furthermore, we re-worked existing L&L copy to accurately represent their core values surrounding community, education and the environment. The OnQue team incorporated a visually rich design scheme, which frequently incorporates imagery of L&L children across their 5 centres. This imagery brings warmth and personalisation to L&L’s digital branding and also aptly represents the centres strong sense of community and active education.    

The End Result  

The L&L team was ecstatic with their website refresh, expressing that OnQue had truly captured the essence of what L&L have to offer. 

"It has been a pleasure to work with the OnQue team. They listened and understood our point of difference from other centres. We valued their professional advice regarding the design, layout and the content of the site. Work was always provided on schedule and with a great attention to detail. The team responded quickly to all of our queries and were always happy to assist. We could not be happier with the end result, which demonstrates the essence of our centres. Highly recommend!!"

Lilach Weininger, Co-Owner - Learn & Laugh Centres