Marketing software company, Hubspot have just released their fifth annual State of Inbound Marketing Report, which includes data collected from more than 3,300 marketers in 128 countries and covers how inbound marketers define, practice, integrate, align, and measure their marketing efforts. If you are not 100% familiar with this marketing term, put simply, inbound marketing’s core focus is on publishing rather than advertising. It’s about creating content - whether it’s blog articles, social media posts, SEO, or emails - that will attract consumers to your brand and provide an opportunity for you to then convert them into customers and create a lasting relationship with them. The report provides a comprehensive review of what is happening in the world of inbound marketing today, as well as insights into the exponential growth we are expected to see in this area.A few of our highlights are: Inbound Marketing Is On The Up. The report found that 58% of marketers are already practicing inbound marketing, and those already using inbound marketing say that 54% more leads are generated by inbound than by outbound.Additionally, for the third year in a row marketers are increasing their inbound spending by nearly 50%. Focus On The Customer. It’s a great time to have a customer-focused website. The report found that 100% more website conversions result from inbound marketing vs. traditional marketing tactics, with 50% of respondents considering their company to be customer-focused. Check out the full 10 discoveries in the slideshare below, and let us know what you think. You can also view an interactive presentation of the findings or download the full report.