In the marketing world introducing new products and services to the market is always a risky venture with success through forecasting systems rarely arriving at a 100% guarantee. According to Jerry W. Thomas, President of Decision Analyst Inc. Choice Modeling, “can reduce the risks associated with the introduction of new products by providing more accurate forecasts, especially for products without massive advertising support”.
So if we’ve heard correctly it’s not advertorial and it’s not sponsorship… So what exactly is Native Advertising?
Is computer-generated art really considered “art” and how does this new artistic era affect Digital Marketing?