Entries for February 2016
Featured All Things Digital
GETTING PERSONAL – THE POWER OF EMOTIONAL MARKETING & PERSONALISATON
Did you know that our emotions have an 80 per cent impact on our purchasing decisions, versus just 20 per cent due to rational behaviour? Smart marketers know that modern marketing has become a form of entertainment designed to engage audiences in memorable moments and buying experiences that lead to lasting brand association and awareness.
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October 13th 2015 marked the unveiling of the NLP’s Data Retention Scheme, which under new legislation opened the floodgates for Australia’s metadata watchdogs. This week OnQue looks at how these changes have dramatically expanded the amount of data that Australian telcos can retain and what this now means for digital marketers.