YouTube is the second largest search engine on the web, just behind Google, and if you don’t yet have a channel for your business now is the time to get one. More and more people are tuning into YouTube as an online resource, or for entertainment purposes and video content is often coming up as the best matched solution to searches, increasingly appearing on page one of Google. YouTube’s ability to tell visual stories combined with its viral nature means it’s an incredibly powerful tool to boost business and commerce. It provides a platform for marketers to engage and build an audience around a brand channel, increasing online visibility and moving up search engine rankings as a result. With 800 million monthly viewers, faster connections speeds, and video cameras in every pocket there’s more reason than ever to include online video and YouTube marketing within your online strategy. Here are six ideas on creating YouTube video content for your business.

Educate.

Create a video that informs your audience about your product or service. This could include how your business started, where you are located or how your business operates on a daily basis.

How-To Content.

Get your employees to create how-to videos and share them with your audience. This could be product demonstrations, how to use your online resources, or just industry insights and tips.

Client Testimonials.

Rather than get a client to write out a testimonial for your website create a more personal impact by capturing it as a short video.

Video Pitches.

Create personalized video pitches for prospective clients, customers or even key influencers within your industry.

Go Behind The Scenes.

Give your audience a feel for your company with a sneak peek into the workings of your business. Whether it’s a snapshot of a brainstorm session, progress with a construction build or food preparation people love a fly on the wall approach.

Answer Comments.

Boost engagement by addressing your viewers or website visitors comments and questions through video. Have any creative video ideas of your own that you’d like to share? Let us know below.