OnQue Digital was commissioned by Samsung to produce a blitz style communication campaign to unveil their new flagship Galaxy S III advanced smartphone In Australia. The campaign used the positioning of “Designed for humans, inspired by nature”. This was to reflect that the new Galaxy S III, although using extremely intelligent smartphone technology, had been designed with the “human touch” including sophisticated natural features and finishes. OnQue Digital role was to make sure that the Galaxy S III was hero in all communication with their customers and help establish the emotional connection with this sensational new Samsung smartphone.