When you think of a simple website design a minimalist visual may be the first thing that springs to mind. While this aesthetic certainly fits the simple design criteria, it is certainly possible to design a creative and stylish site that also fits the definition of simple. Simplicity in design forces you to think about which elements are really necessary and looks to remove superfluous content, design elements and code, resulting in a website which is more accessible and requires less instruction or support. Here are a few of the advantages in opting for a simple site design.
Effortless navigation
A simple website is going to be easier to navigate as there's no room for information that isn't imperative to your core business. This means the user will come to a site, which, firstly, has less pages to trawl through in search of the information, they're after; and secondly, they also aren't going to get frustrated or confused trying to navigate a site which is cluttered. A simple to use, and consistent navigation system will result in a better end user experience.
Faster to design and build
A simple site design isn't going to call for complicated code or programming which means the templates can be designed quickly, and are likely to move through the approval process will ease, resulting in a straightforward, efficient build. A simple design also means any updates or amendments down the track can be made with minimal fuss. Reduction in load times A simple website design is going to mean an overall smaller file size which will result in faster load times. We've all landed on a site which takes a long time to load and the reality is that many users won't sit around waiting for content to appear – they'll move on to the competition. Regardless of whether you need an e-commerce site, or purely an informational site, a simple design that loads efficiently will result in a better end user experience.
It's better for SEO
A simple website design is also going to achieve better SEO results. Focusing more on searchable content and less on flashy or decorative design elements will make your site easier for search engines to read – as well as the end user. This should result in better overall rankings, and repeat site visitors. These are just a few of the many advantages of simple website design. When getting started really question the significance of each and every element, and try to view the site from the end users perspective. In some ways it can be harder to remove or condense content, than to add it but it will most certainly provide a better end result. Do you have any other advantages you'd like to add? Share your thoughts in the comments below.