As a long time digital partner of Samsung Audio Visual, Onque Digital has recently given a whole new distinctive interactive look to the updated Samsung Audio Visual portal. Using advanced functionality and user interaction, the site has now evolved to become a virtual product showcase, aligning with Samsung’s positioning of reshaping the world of home entertainment. This new dimensional look perfectly compliments Samsung’s range of highly advanced, intelligent products such as SMART TV, Smart Slim LED, Home theatre and Apps. The new site landing page focuses on one of Samsung’s major sporting partners the Australian  Wallabies rugby league team and the new interactive feature on the site brings this partnership to life.  

Distinctive feature box navigation also allows the user to discover all there is to know about Smart TV, and by use of video display, Australian swimming Olympian James Magnussen takes the user through Samsung’s Smart Interaction technology. The full interactive site along with targeted digital display campaigns, promotions, social media interaction and regular eDm communications, has allowed Onque Digital to develop the overall digital brand communication for Samsung Audio Visual. Being in this position has allowed Onque to develop digital strategies to promote more interaction from visitors to the Audio Visual site. With Samsung, Onque has recently been looking at ways to help visitors to the site stay in touch with new product releases and promotions.

By targeting more tactical communication pieces (such as a more rewarding and informative sign up process), has allowed for improvements in retention and customer interaction. Finding relevant ways to market new product releases to the customer base is part of an established and refining process. It is with this in mind that Onque continues to work with Samsung Audio Visual to keep ahead of the rest. So enjoy the new look site and stay tuned for more exciting developments from this awesome digital partnership.