Weighing in on the Google Adwords vs Organic SEO argument, a recent study of the Samsung TV website analytics shows that 60% of all organic search traffic from Google went on to interact with the Samsung TV site, while only 20% of paid traffic went past the first page.
Our recent blog post introduced you to the new look Samsung TV website developed by OnQue Digital. This site is a virtual product showcase, reflecting Samsung’s range of highly advanced, intelligent products such as SMART TV, Smart Slim LED, Home theatre and Apps. OnQue developed a long-term digital strategy for Samsung TV aimed at increasing traffic to the site through rigid search engine optimization (SEO), and promoting more interaction from site visitors. This interaction is highlighted through an interactive product comparison tool which engages users for an average of three minutes. This is the most engaged page on the site.
Our latest report from Google Analytics is a testament to the success of the site, and the achievement of these goals via highly targeted keywords, SEO techniques, constant updating and supporting campaigns. The site received 796,973 unique visitors for the period May – September, with close to 30% of these visitors returning to the site. Of this 30% almost half went on to interact with the site as ‘through’ traffic. In recent weeks the site has even reached #1 on Google for the search term ‘TV’, besting heavyweight rivals like Apple TV, and commercial TV networks. This is the highest quality search term for this segment globally, and supports additional findings that organic traffic provides more consistent and higher quality of visitors to the site, when compared with paid search traffic. Our report found that 2/3 of organic traffic went past the landing page in search of further information, compared with only 20% of paid search traffic. This highlights and verifies the importance of quality content with substantial focus on the user experience in order to boost & maintain Google ranking.
These results are a significant achievement for Samsung and OnQue, reflecting the nature of the digital partnership, with strong focus on staying ahead of the market.