All Things Digital

Monday 10, December 2012

Buzzwords Analysis. The top words to avoid when writing your profile description.

It appears that many ‘creative’ professionals are lacking inspiration when comes to describing themselves on social networks. The team at LinkedIn has recently released their 2012 findings of the most overused professional buzzwords in LinkedIn Profiles. Last year’s popular analysis found the some of the most overused words to be “creative”, “effective” and “extensive experience”. Over the last 12 months the social network has experienced membership growth from 135 million to over 187 million worldwide.

So has this increase in subscription had any impact on these buzzwords? Not overly. For the second year in a row the word “creative” took out the trophy for most overworked buzzword in LinkedIn profiles, and Australia is listed among the guilty of overusing this cliché. To identify these buzzwords LinkedIn’s analytics team takes in the adjectives used in the summary section of a users’ public profile, removes overused nouns and certain irrelevant words and sorts them by frequency and country.  This also includes non-English profiles after they are translated.

Here are the top buzzwords for a selection of countries, or click to view a handy infographic of the findings.

Analytical: Switzerland

Creative: Australia, Canada, Germany, Netherlands, New Zealand, Singapore, Sweden, U.S.

Effective: India

Experimental: Brazil

Motivated: Malaysia, Saudi Arabia, South Africa, United Arab Emirates, and United Kingdom

Multinational: Egypt, Indonesia

Responsible: France, Italy

Specialized: Spain

To really leverage this professional networking site you want to make sure your profile has a point of difference and doesn’t become just another stock standard resume. Steering clear of these buzzwords is a good start. LinkedIn’s Simla Ceyhan says, “Your LinkedIn profile is an opportunity to define your professional identity. Set yourself apart in the new year by wiping your profile clean of buzzwords!” So avoid falling into this years cliché list…revise your profile today.

Buzzwords Analysis. The top words to avoid when writing your profile description.

It appears that many ‘creative’ professionals are lacking inspiration when comes to describing themselves on social networks. The team at LinkedIn has recently released their 2012 findings of the most overused professional buzzwords in LinkedIn Profiles.