Entries for 'Mark Grosser'
Featured All Things Digital
Future of Banking & Digital Marketing – Part I
Following Samsung, Google and Apple the recent announcement by Facebook, to start offering a payment system via its messenger app, and Microsoft show that the traditional banking playground is undergoing massive technological change.
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It seems the weather isn’t the only thing cooling down lately as we take a look at the Australian Social Media statistics for the month of April. The latest data released by Social Media News indicates that social media growth has slowed right down across the board
Despite the dramatic rise in social media over the last five years, email marketing is far from becoming obsolete. If anything, Facebook, LinkedIn, Twitter, and other social platforms provide an opportunity to boost the effectiveness of email marketing efforts, and can add valuable momentum to a campaign.
Marketing software company, Hubspot have just released their fifth annual State of Inbound Marketing Report, which includes data collected from more than 3,300 marketers in 128 countries and covers how inbound marketers define, practice, integrate, align, and measure their marketing efforts.
As we move past the Easter long weekend and dive into April it’s time to take a look at the social media stats for March 2013. Visitation data released by Social Media News reports that Facebook retains the number one position despite experiencing further dwindling of numbers throughout March.
There are two main components to online marketing. The first is to drive traffic to your website and the second is to convert this traffic into customers. If you are having difficulty converting traffic then perhaps you need to review your websites call to actions (CTAs).
Thursday 14, March 2013
Design
Innovative digital imagery library Shutterstock has recently published their 2013 annual global design trends infographic. This infographic identifies emerging visual trends across the globe, and was created using data collected from both searches and downloads on the site throughout 2012.
February social media visitation data released by Social Media News reports that the majority of networks are steady or down in numbers, with only photo sharing platforms Instagram and Flickr experiencing an increase in numbers.
Thursday 28, February 2013
Trends
The single page website has gained popularity from a design trending perspective in recent times, and although it’s not a viable digital solution for every business, single page layouts can be perfect for sites that are not content heavy, or are predominantly for mobile use.
US based social media ad network, Technorati Media, recently released their 2013 Digital Influence Report, which replaces their previous State of the Blogoshere report to now include the realm of social media.
Launching a brand new website can take time, however if you already have already purchased, or have an existing domain, you are going to need a temporary solution until your site is ready to launch.
At the end of 2012 we reflected on how much technology shaped the year, and in many ways 2013 looks to be equally, if not more exciting.
A successful email marketing campaign is reliant on subscriber engagement, or in other words, the open and click rates. When approaching email strategy it’s worth spending some time analysing subscriber engagement before mapping out your plan.
You are probably not alone if a re-vamp of your existing website has been on the to-do list for a while now, but as 2012 quickly draws to a close the reality is that a site overhaul will end up in the resolution list for 2103 instead.
When used to its full potential email is the most cost effective e-marketing channel. It’s an easy and affordable way for small and large businesses alike to market to existing and new customers.