Samsung Electronics Australia and Sydney based creative digital agency, OnQue have partnered to develop a new smartphone information portal, aimed at providing knowledge and support to the lucrative smartphone market.

OnQue and Samsung set a goal of launching the portal around the release of Samsung’s new Galaxy S smartphone. The aim of the portal is to create a hub to house all Samsung smartphone product information, news and social activity. “The ultimate objective of the portal was to develop a SEO friendly hub providing users with a single location to source all smartphone related information. Our aim is to grow the portal to provide increased social activity, entertainment and engaging content, not simply product…

We’re finding clients are more comfortable taking a test the water approach to their social media activities rather than jumping in head first.” says Anthony Pisano, OnQue’s CEO.   Anthony was pleased with the outcome, mentioning that not only does the portal provide a hub for all things Smartphone, it also alleviates the requirement for individual product microsites. Now Samsung have a pure source of smartphone related content that can be easily updated with product, news and social content. We feel the Samsung Smartphone Portal is a step in the right direction in assisting Samsung become more sociable!!