Last week Instagram launched a new badge feature, which is similar to existing badges and buttons offered by other social networks like Twitter, Facebook and Google + and is a simplified way for users to share and promote their Instagram profile on the web.

The free photo sharing application has become a popular platform with brands and celebrities, and since it’s acquisition by Facebook and introduction of web profiles a few weeks ago, there has been increased discussion and suggestions on how brands can include Instagram within their social media strategy. Adding this new badge to your brands website, blog or even supporting campaign materials is a step in the right direction for business as it will encourage visits to your Instragram web profile, and in turn increase campaign traffic and engagement.

It also allows you to add another dimension, perhaps a more personal side, to the online activity of your brand. The new badge is available in a variety of formats and is very simple to install. With the Australian summer approaching an Instagram web profile and the new badge could be particularly useful for event organisers and party promoters in keeping the public up to date with what’s happening and images from their events, or perhaps it could be integrated as part of a clothing designers teaser campaign for a new season fashion launch. Any ideas on how Instagram badges could benefit your business? Let us know your thoughts in the comments below.