As 2012 draws to a close marketing teams everywhere are getting busy reviewing this years events and mapping out their strategy for the New Year. Regardless of whether social media is new to you, or part of your ongoing strategy you may find yourself wondering what the experts are advising for social media success in 2013. William Griggs of Mass Relevance recently asked 12 of the top thought leaders in social media their number one tip for the year ahead.  

We recommend you take a look through their insights before fixing your 2013 strategy. A few of our favourites are listed below, however you can click here to read the complete list.

“Integrate. We’ve got to stop looking at social media in a silo. Leverage your other communications channels to drive your customers to more deep connection points (social media) and leverage your social communications to support the other channels (point to deals, advertisements, promotions, etc.). A healthy mix of the two — engagement and calls-to-action — and integrating social as the close-to-the-bone connection point will help us be more integrated in our approach to social.” Jason Falls, CEO of Social Media Explorer

“Define your goals (or your client’s) for social media and make sure that you are measuring your results to ensure that you are meeting those goals. When set up properly, Google Analytics can track goal completions (such as purchases, mailing list sign ups, etc.) and associate them to their referral traffic sources, including social media networks. There are also lots of tools to track follower / fan growth, engagement, and much more on the top networks. Do some research, find the right tools, and ensure that your spending your time and money wisely.” Kristi Hines, Blogger at Social Media Examiner

Got any top predictions of your own for social media in 2013? Let us know in the comments below.