Objective

The core objective was to create a high level of online interest and activity for the newly launched Samsung LED TV range. It was also necessary to provide an information resource to support an extensive above the line and experiential campaign.  

Solution

OnQue established the primary local LED microsite along with an initial digital banner campaign to fully support the launch of the new range. OnQue gave special consideration to fully evolving the above the line element of integrating the animated hummingbird. This was applied to as many digital opportunities as possible, and gave the LED microsite a more animated quality throughout.