Objective

As part of an overall educational initiative, Samsung required an original name and brand identity as well as a content driven micro-site for their High Definition Television campaign.  

Solution

Samsung HD Life was born, with OnQue creating the brand name and identity. The Integrated campaign also included developing an interactive educational micro-site, as well as point of sale and related collateral. OnQue was also required to develop and maintain the content for the micro-site, and as new technologies and content becomes available OnQue continues to update the program.   The campaign proved to be highly successful and resulted in a wider engagement of the overall educational program. The micro-site also acts as a highly rating SEO tool for Samsung’s online strategy. The success of the micro-site as well as other digital campaigns produced by OnQue has assisted in Samsung Electronics in becoming the number one visited technology site in Australia for December 2009.