2011 will see Samsung launch their new and exclusive SMART TV in Australia. In the lead up this event Samsung Electronics Australia has partnered with OnQue to create an integrated online campaign for the SMART TV’s soft launch. The brief was to create an appealing and intriguing digital campaign, including the development of online display banners, the integration of the SMART TV into the Samsung AV portal, as well as an online competition, offering the chance to be one of the first Australians to own the new SMART TV. The overall campaign aim was to raise awareness of the soon to be released Samsung SMART TV and to obtain at least 5000 registrations for the competition before April 2011.  

OnQue created a range of executions for the digital display banner campaign as well as various Facebook Adverts. The AV portal integrations included the addition of the SMART TV product trailer as well as news from the CES 2011 to the landing page. Clear communication, on brand design and attention to detail were crucial during this project. OnQue’s CEO, Anthony Pisano, is pleased with the outcome so far, as more than 5000 people have registered their interest in the SMART TV. OnQue is looking forward to the launch of this exciting new product.