Samsung has opened the doors to their first Australian Experience Store, (which is also their first official retail store). The adventurous new concept store is located at the heart of Sydney’s busiest shopping center on George St (in the same bustling precinct as the Apple store and Telstra HQ). The Samsung Experience Store has been set up to give customers every opportunity to discover first hand Samsung’s full range of latest technology releases.

The Samsung Experience Store is an environment where you can share, play and learn by experiencing the products first hand, whilst at the same time getting the best information and advice on the products. Visitors are encouraged to see it, feel it and touch it, allowing the opportunity to fully explore the products. The Samsung Experience Store was recently opened with a launch hosted by Samsung's Vice President of Telecommunications in Australia, Tyler McGee. During the launch, Mr McGee unveiled how the store was developed for Australians, to explore and interact with the array of Samsung technologies. He also explained that the real focus of the Experience Store was to showcase how Samsung's smart devices are intuitive and easily interact with one another. Prominent products displayed in the new store include the new Galaxy S III and Galaxy Note smartphones, as well as products such as the Series 9 Notebooks and Galaxy Beam smartphone.

To help further promote Samsung technologies, The Samsung Experience Store also has a dedicated "App Zone" which allows visitors to explore apps that have been developed specifically for Australia. The store opens everyday from 8.00am (except Sunday 10.00am) and even stays open until 9.00pm on Thursday evenings.