It’s no secret that LinkedIn is becoming one of the major players for business and professional social networking, with recent social media stats showing it’s audience is rapidly growing within Australia. If you find yourself wanting to make the most of your LinkedIn Company Page but aren’t sure where to start, check out these ten pro tips, recently shared by LinkedIn from the social networks ten best performers of 2012. Companies like Adobe and Walt Disney have shared their insights on how to take your company page from good to great. All these tips are easy to implement and should inspire you to improve your page today.

Here are3 quick steps to get you started: 1. Add an image that is going to welcome visitors to your page and showcases your brand. 2. Post status updates to encourage conversation within your target audience. 3. Add you products or services to your company page so visitors can get an understanding about your offering. In addition to the ten great tips in the slideshare below we also recommend reviewing your engagement metrics; these are the impressions, clicks, shares and % engagement after you have posted a status update. These figures will help you determine what sort of content is resonating with your audience and will allow you to fine tune it to improve these numbers and overall engagement. Check out these handy tips in the presentation below, and let us know what you think, or if you have any of your own tips for LinkedIn Company Pages.

Top 10 Tips from Best LinkedIn Company Pages of 2012 from LinkedIn