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20 Critical Do’s and Don’ts For Creating Compelling Calls To Action
There are two main components to online marketing. The first is to drive traffic to your website and the second is to convert this traffic into customers. If you are having difficulty converting traffic then perhaps you need to review your websites call to actions (CTAs).
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Thursday 21, March 2013
Design
Intuitive and straightforward navigation is vital to the success of your website as it is directly related to the users experience. A website’s navigation system is like a road map taking the site user to their desired location within the website.
Most website design today aims to create the best user experience possible, whether it’s intention is to inform, convert or sell. Therefore it stands to reason that the more understanding you have about how users browse and read websites.
Thursday 14, March 2013
Design
Innovative digital imagery library Shutterstock has recently published their 2013 annual global design trends infographic. This infographic identifies emerging visual trends across the globe, and was created using data collected from both searches and downloads on the site throughout 2012.
Last Thursday Facebook announced it’s first major design update since launching the timeline at the end of 2011, a new look news feed which places more focus on images and aims to reduce clutter.
Does your brand or business have a social media presence that is dormant or needs building up, and you are unsure where to start? Or perhaps you are starting from scratch with a new business?
February social media visitation data released by Social Media News reports that the majority of networks are steady or down in numbers, with only photo sharing platforms Instagram and Flickr experiencing an increase in numbers.
The two-way communication between brands and consumers made available by social media is for the most part, considered a really good thing. Not only can your business gain valuable insight into your consumers or target audience.
Thursday 28, February 2013
Trends
The single page website has gained popularity from a design trending perspective in recent times, and although it’s not a viable digital solution for every business, single page layouts can be perfect for sites that are not content heavy, or are predominantly for mobile use.
Yahoo! has unveiled their redesigned homepage, the first new look the company has seen in four years. The new design extends to mobile versions of the site as well and provides users with a more tailored and social experience in the hopes that they’ll stay longer on the site.
The search box is considered a standard component of the vast majority of sites on the Internet, however in some scenarios can be difficult to implement for the development team
Widespread increase in smartphone and tablet adoption along with improving mobile broadband speeds means that consumers are turning more and more to mobile video for entertainment.
US based social media ad network, Technorati Media, recently released their 2013 Digital Influence Report, which replaces their previous State of the Blogoshere report to now include the realm of social media.
Twitter, although seemingly straightforward with it’s 140 character limit, can be frustrating for businesses if they are not seeing much response to their tweets.
January social network visitation data just released by Social Media News indicates a drop in Australian members for Facebook and Google Plus, however an increase in numbers across LinkedIn and WordPress.