Entries for 'Aleesha Dibbs '
Featured All Things Digital
6 THINGS ON OUR RADAR THIS WEEK
Welcome Friday! OnQue gives you a reflective rundown on whats been happening this week.
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Did you know that our emotions have an 80 per cent impact on our purchasing decisions, versus just 20 per cent due to rational behaviour? Smart marketers know that modern marketing has become a form of entertainment designed to engage audiences in memorable moments and buying experiences that lead to lasting brand association and awareness.
October 13th 2015 marked the unveiling of the NLP’s Data Retention Scheme, which under new legislation opened the floodgates for Australia’s metadata watchdogs. This week OnQue looks at how these changes have dramatically expanded the amount of data that Australian telcos can retain and what this now means for digital marketers.
Clicktivism has ran into controversy through its apparent inability to mobilise the fundamental component of activism, the actual act of acting. However is it is still beneficial to have brand awareness of your cause whether or not action follows click through? This week OnQue investigates how clicktivism and digital marketing speak to each other; and how the key to their successful relationship is embedded in strategy.
In one of our recent posts we discussed the psychology of technology - our increasing dependence and connectivity to our digital devices and the virtual world. This week OnQue investigates E-Waste and where our devices go once we give them the flick.
A few days ago OnQue investigated why so many of our most innovative and successful start–up founders continue to take their talent overseas. We raised the question as to whether there would be any potential for change under new leadership. With an all new slogan, "Welcome to the ideas boom" it turns out there is...
It’s a conversation that those within the Australian Tech start-up community know all too well. Why are so many of our most innovative and successful start–up founders taking their talent overseas? And will there be any changes in attitude under new leadership?
This week OnQue investigates the pros and cons of our obsession with Virtual Environments.
No it’s not a different kind of Virtual Reality.
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sens...
The emphasis of digital technologies as transactions by retailers could be the wrong area of concentration according to a Forrester analyst. Claims insist focus should “instead be looking at how to use digital in-store to deliver better, omni-channel experiences to clients.”
OnQue is actively engaged in the rise of V.R as the next explosive growth market.
If you’re in the marketing world chances are you’ve heard about Programmatic Trading. This week OnQue gives you a lowdown on what exactly it’s all about…
Ad blocking software has recently been installed by an unnamed European Carrier to prevent mobile ads from reaching subscribers screens.
Electric Objects founder and CEO Jake Levine is working hard to bring art from the Internet into your home.
OnQue would like to introduce you to Clinical Associate Professor Paul Middleton, one of our very special collaborators.