Entries for 'Aleesha Dibbs '
Featured All Things Digital
GOOGLE MOBILEGEDDON – it’s here
If you haven't heard, Google has decided to go nuclear in accelerating the move to mobile...
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At OnQue we strongly believe that the future of Advertising, Marketing and Banking is increasingly mobile. Google's recent changes to penalise non-mobile friendly sites illustrate how things are already moving rapidly in a mobile - led direction.
Digital branding is a term that we at OnQue strongly identify with, having worked with clients such as Samsung, Woolworths and RaboBank over many years to increase brand awareness in the digital space.
In the marketing world introducing new products and services to the market is always a risky venture with success through forecasting systems rarely arriving at a 100% guarantee. According to Jerry W. Thomas, President of Decision Analyst Inc. Choice Modeling, “can reduce the risks associated with the introduction of new products by providing more accurate forecasts, especially for products without massive advertising support”.
So if we’ve heard correctly it’s not advertorial and it’s not sponsorship… So what exactly is Native Advertising?
Facebook, the crème de la crème of the social networking world, seems to be losing its magic when it comes to the younger market. In this boxing match of epic social proportions, we pitt Social network giants Facebook vs Instagram. It is also worthy to note that they are both from the same Zuckerberg empire.
When you think of a simple website design a minimalist visual may be the first thing that springs to mind. While this aesthetic certainly fits the simple design criteria, it is certainly possible to design a creative and stylish site that also fits the definition of simple.
Colour is a powerful thing. It’s a form of non-verbal communication that can alter our behaviour and impact how we feel both online and offline. Colour can affect how a brand is perceived, defining a companies identity with the ability to instantly evoke a sense of trust and reliability in the viewer.
When you're using social media do you like to strut your stuff like a Peacock, or just Lurk from a distance? Perhaps you're a Dipper, using social media only every now and then. Or maybe you're a Ranter, using social media as your soapbox to vent about modern day annoyances?
For many businesses it’s reasonable to say that the company website contact page is equally if not more important as the landing page. Some site visitors will head straight to the contact section after landing on your homepage.
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Thursday 11, April 2013
Design
We recently highlighted a few basic tips for start-ups looking to launch a new business website. In keeping with this topic and whether you have prior experience planning and launching a website or you are a complete newcomer.
Determining what type of content and what marketing channel is going to be the best for promoting your start up or small business can be difficult to do, especially with the multitude of opportunities currently available.
Wednesday 27, March 2013
Design
For man start up business owners putting together a brand new website may seem like a complex task, and may have you baulking at the prospect. However with the vast majority of consumers starting their research process online it is vital for companies to have an online identity.
Most website design today aims to create the best user experience possible, whether it’s intention is to inform, convert or sell. Therefore it stands to reason that the more understanding you have about how users browse and read websites.
Last Thursday Facebook announced it’s first major design update since launching the timeline at the end of 2011, a new look news feed which places more focus on images and aims to reduce clutter.