Welcome Friday! OnQue gives you a reflective rundown on whats been happening this week.
Google’s Accelerated Mobile Pages Project officially launched last Wednesday – a day earlier then expected. So what exactly is it? Will it affect your business? How can you get in on the action?
Did you know that our emotions have an 80 per cent impact on our purchasing decisions, versus just 20 per cent due to rational behaviour? Smart marketers know that modern marketing has become a form of entertainment designed to engage audiences in memorable moments and buying experiences that lead to lasting brand association and awareness.
October 13th 2015 marked the unveiling of the NLP’s Data Retention Scheme, which under new legislation opened the floodgates for Australia’s metadata watchdogs. This week OnQue looks at how these changes have dramatically expanded the amount of data that Australian telcos can retain and what this now means for digital marketers.
Clicktivism has ran into controversy through its apparent inability to mobilise the fundamental component of activism, the actual act of acting. However is it is still beneficial to have brand awareness of your cause whether or not action follows click through? This week OnQue investigates how clicktivism and digital marketing speak to each other; and how the key to their successful relationship is embedded in strategy.
In one of our recent posts we discussed the psychology of technology - our increasing dependence and connectivity to our digital devices and the virtual world. This week OnQue investigates E-Waste and where our devices go once we give them the flick.