OnQue has been working closely with Take Heart Australia (THA), a new charitable organisation formed to dramatically increase the survival rate of sudden cardiac arrest in Australia for over two years.
A cardiac arrest, where the heart suddenly stops beating, strikes over 30,000 Australians every year and leaves only 1 in 10 alive. 95% of victims die before they even reach a hospital. Yet in places like Seattle, USA, that figure sits above 60%, because their community has the knowledge and willingness to step in and save lives before emergency services can arrive. It’s a cause that OnQue believes in, and we have been involved in THA’s growth since its formation in 2014.
Traditional forms of marketing have become somewhat outdated in the not-for-profit industry, with online methods proving increasingly effective in growing awareness and improving donor retention. Knowing this, we’ve worked to develop a solid digital strategy for THA from day one. Most recently, we came on board as digital partner of Take Heart Australia Day 2015 – a mass CPR training day held on Nov 30 at multiple locations across NSW, including a major event at Allianz Stadium. Support included web development, online registration platforms, digital production and marketing, promotional work and content production.
With the help of over 300 volunteer trainers from over 30 different organisations, THA were able to train over 4,000 people in high-quality CPR at 14 different events across Australia.