Overview
Mount Sinai College are a co-educational, K-6 modern Orthodox Jewish day school located in Sydney. Mount Sinai were seeking a refresh of their existing website and social media strategy and reached out to OnQue for collaboration.
Mount Sinai was passionate about digitally promoting the school’s strong sense of community and innovative educational offerings and also sought to increase their presence in their community.
Challenge
One of the main challenges OnQue faced was working within the parameters of the school’s privacy concerns whilst still communicating the incredible attributes the school has to offer.
The OnQue team were intent on making the new and improved website an accurate representation of Mount Sinai’s core values: community and innovation, whilst ensuring the site boldly stood out against their competitors.
We were dedicated to creating a unique web design that was also user friendly in order for current and future parents to be able to easily access important site information with minimal click through.
Furthermore, we also wanted to implement an easy-to-use system that would allow the school staff to own the website and post regularly on it, whilst keeping the professional look and feel.
Solution
The OnQue team undertook thorough research into Mount Sinai’s competitive landscape in order to formulate and execute an effective digital strategy. Our team also ensured we were 100% aligned with the school’s core values and brand identity in order to convey their message with complete accuracy.
Our design team worked with a warm colour palette to reflect Mount Sinai’s nurturing and creative community. We swapped text heavy content for rich, colourful imagery of the school environment in order to communicate their key offerings visually. The clean and modern design layout of the new site sought to reflect the schools technologically advanced educational offerings and their innovative approach to learning.
The OnQue team also arranged and re-organised site content to ensure users can access important information with minimal click through.
We implemented an intuitive and user-friendly system that allows for Mount Sinai staff to be able manage website content autonomously. OnQue worked with the Mount Sinai team in the hand over process, teaching employees the skills needed to manage site content and empowering them to produce beautiful pages with no prior design skills. We also included a parent portal so parents could easily access requested information about their child/children and stay informed of daily activities and educational development.
"Creatively and operationally the team responded to our brief and were able to translate that into a website we are proud of and that is operationally perfect. I cannot express how incredibly happy I was to discover that everything was handled with the utmost of professionalism and that our new website launched on schedule. The ongoing support received when necessary is also always on hand with the team always adopting a “can do” attitude. I have recommended OnQue Digital to other organisations and will continue to do so based on a very positive experience for Mount Sinai College".
Lauren Finn, Marketing Consultant, Mount Sinai College
The OnQue team thoroughly enjoyed working with Mount Sinai College and having the opportunity to engage in their fantastic school community. Mount Sinai’s staff and parents alike were delighted with the finished product.