OnQue recently became digital partners with Reckon, an accounting and Bookkeeping software company. Through digital marketing strategies we deployed a high reach advertising campaign with a core focus on brand awareness and acquisition.
In order to extend the brand reach and communication related to Reckon products we devised a highly detailed media schedule which included page takeover sponsorships, video placements, social placements and a host of animated banners to be used across a digital advertising network Australia wide.
While this is an ongoing campaign early activity indicates that we are on track to exceed our original goals. As part of the campaign OnQue continues to provide detailed tracking and reporting on specific placements and creative performance, while also providing recommendation for improvement and optimisation.