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Instagram Introduces Badges

Last week Instagram launched a new badge feature, which is similar to existing badges and buttons offered by other social networks like Twitter, Facebook and Google + and is a simplified way for users to share and promote their Instagram profile on the web.


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Engaging Emails. How to create better inbox experiences.
Thursday 22, November 2012
Marketing, Email

Engaging Emails. How to create better inbox experiences.

When used to its full potential email is the most cost effective e-marketing channel. It’s an easy and affordable way for small and large businesses alike to market to existing and new customers.


New Facebook Tool Allows For Ad Conversion Tracking
Monday 19, November 2012
Marketing, Social Media

New Facebook Tool Allows For Ad Conversion Tracking

Many marketers or online retailers have probably asked themselves whether their Facebook ad campaign actually does drive sales?


A Merry Mobile Christmas: Google highlights importance of mobile-friendly sites
Wednesday 14, November 2012
Marketing, Trends

A Merry Mobile Christmas: Google highlights importance of mobile-friendly sites

Australian retailers are encouraged to develop mobile-friendly websites in order to take advantage of a forecasted bumper season of online Christmas trade.


The Social Media Election of 2012
Tuesday 13, November 2012
Social Media

The Social Media Election of 2012

If, as the saying goes, ‘numbers don’t lie’, it could be assumed that social media activity predicted the outcome of the 2012 US presidential election.


Engaging digital influencers. A ‘how-to’ guide for businesses.
Wednesday 07, November 2012
Social Media, Strategy

Engaging digital influencers. A ‘how-to’ guide for businesses.

With the continued rise in social media’s popularity we are seeing word of mouth marketing become a more tangible and genuine form of consumer influence.


Google Developers Presents Women Techmakers Series. A must watch for women in tech.
Monday 05, November 2012
Technology

Google Developers Presents Women Techmakers Series. A must watch for women in tech.

This week Google is presenting ‘Women Techmakers’, a web video series highlighting brilliant and successful women in the technical space who develop and design technology and applications, and who advocate for more gender balance within our industries.


Go Organic! Samsung TV website SEO success
Wednesday 31, October 2012
Insights

Go Organic! Samsung TV website SEO success

Weighing in on the Google Adwords vs Organic SEO argument, a recent study of the Samsung TV website analytics shows that 60% of all organic search traffic from Google went on to interact with the Samsung TV site, while only 20% of paid traffic went past the first page.


Facebook Promote Feature: Pay up if you want to be heard
Wednesday 31, October 2012
Insights

Facebook Promote Feature: Pay up if you want to be heard

Regardless of whether you are small or large business, an artist or simply using the platform socially, over recent months you may have noticed that there has been a distinct decline in your Facebook reach.


Landing page no no’s: Why an online version of your brochure won’t generate leads
Monday 29, October 2012
Insights

Landing page no no’s: Why an online version of your brochure won’t generate leads

It’s no secret that the company website is now a fundamental tool for B2B marketers in order to generate leads for their sales team, and bearing the brunt of this task is the humble landing page.


Augmented Reality Bytes!
Thursday 13, September 2012
Trends, Insights, Technology, Creative

Augmented Reality Bytes!

There has been some amazing examples of cool Augmented Reality being used in to promote interaction with more considered purchases, like for example a new motor car.


Be responsible for your social media or be warned
Sunday 09, September 2012
Trends, Social Media, Insights

Be responsible for your social media or be warned

A recent article published by the business spectator has drawn attention to the fact that many companies have taken their eyes off what has been happening on their social media pages, in regards to new legislation governed by the ASB (Advertising Standards Board) that monitors any misleading adverting and community protection laws.


The Social Bandwagon
Sunday 09, September 2012
Social Media

The Social Bandwagon

The CEO leans forward. “You want me to become a publisher?” “Yes, answers the agency’s social-media manager. “You need to engage your customers in an ongoing conversation.


Onque Transforms RaboDirect Australia’s Digital Footprint
Sunday 09, September 2012
Design, Creative

Onque Transforms RaboDirect Australia’s Digital Footprint

OnQue Digital was recently appointed as an official supplier of digital services to RaboDirect Australia. This important online banking giant has been looking to gain more prominence in the Australian online marketplace.


The Samsung Experience Store arrives in Sydney
Saturday 08, September 2012
Trends, Insights

The Samsung Experience Store arrives in Sydney

Samsung has opened the doors to their first Australian Experience Store, (which is also their first official retail store). The adventurous new concept store is located at the heart of Sydney’s busiest shopping center on George St (in the same bustling precinct as the Apple store and Telstra HQ).


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